What's an eLab?
The same methodological content as a Lab,
accessible via video, at your own pace.
Video sessions to explore the method whenever it suits you
The same practical exercises to apply and reflect
Live debrief sessions to refine, adjust, and challenge your thinking
Transform confusion into conviction
Finding it tough to win new clients?
You’re unsure about what to do?
You’re not alone!
Follow the 34 elements method
which has helped over 200
startups get unstuck.
A sample from the videos series
eLab
🎥 The full methodology in video format
Installs a new way of thinking — so you can act with clarity, not habit.
📝 + targeted exercises
Transformation doesn’t come from content. It comes from action
🗣️ + Live sessions to debrief each exercise
The exercise is just the spark — the real growth happens in the conversation
👥 + Access to the online community
Join a community that thinks like you — and pushes you further
Same method. More freedom. Lower cost.
eLab The Switch
The Switch
$750
Sales is not a script.
It’s a posture.
The Compass Lab 10 Topics
1. Define Your Vision
– How to articulate a purpose that fuels a clear, inspiring vision
2. Shape Your Value Proposition
– How to align your offer with real market needs
3. Position in Crowded Markets
– How to stand out when everyone’s saying the same thing
4. Rethink the “User”
– How to identify your true user and evolve your product accordingly
5. Share Your Culture
– How to communicate your values to attract and retain the right people
6. Segment with Purpose
– How to divide your market while building a long-term growth path
7. Design Your Go-To-Market
– How to align product, timing, and messaging for strategic rollout
8. Innovate Your Business Model
– How to make your model as original as your product
9. Build the Right Team
– How to know who to hire, when, and what roles matter most
10. Measure What Matters
– How to track progress and reduce risk through better decisions
The Switch Lab 5 Topics
1. Be Seen
– How to make yourself compelling, credible, and drive prospects to take action
2. Qualify with Purpose
– How to know whether to dig in or walk away — fast
3. Uncover Real Urgency
– How to identify true pain and shape your offer around it
4. Frame Value with Impact
– How to speak to outcomes, not just features
5. Navigate Decisions
– How to handle complexity, multiple stakeholders, and timing
Still Undecided?
Build a Strong Foundation
Let’s establish a solid foundation to build a team aligned with the same beliefs. A startup is not just about a product; it is embodied by individuals united by a common vision.
“All founders should dive in!”
Niels Rolland - CEO Paatch
Validate Your Idea/Product to Solve Real Market Problems
In the dynamic world of startups, many jump into building a product or a new feature without truly gauging market appetite. This approach can lead to costly pivots when faced with the reality of market needs.
“It’s so valuable”
Mélanie Pin - CEO Your Charlie
Build a Clear and Compelling Value Proposition
When starting a business, it’s easy to be swept away by passion to the point of losing sight of reality. My goal is to help you see things as they are, ensuring that the problem you aim to solve is unmistakably clear to your customers.
“The direction is much clearer”
Diane Lenne - CEO Wearepeers
Position Your Product to Stand Out in a Crowded Market
Guide your customers towards purchasing your product! In a market flooded with options, standing out is essential. Make a difference! I help you highlight what makes you a unique choice in the eyes of your customers.
“Pierre knows how to find the words to create breakthroughs”
Caroline Mignaux - CEO Reachmaker
Break Into Your Market and Accelerate Growth
Discover how to penetrate a market and ensure a successful launch effectively. There is nothing theoretical here—I share my method for crafting your long-term growth strategy.
“Pierre’s method forces you into a strategic analysis”
Kevin Smouts - COO Zygon
Create a Product Experience That Drives Engagement
Learn proven Silicon Valley strategies to shape user behavior and create a product experience that fosters loyalty and drives engagement.
“…which now allow us to know exactly what to do to take off”
Simon Kuster - CEO Teed Up
Build a high-performing business model
Product differentiation is not enough. Optimizing distribution and monetization can transform your success. I provide a fresh approach to building a unique and innovative model.
“Pierre is also very structured in his approach”
Matthieu Coussi-CEO Luminous
Capture data to make better decisions
Collect relevant and actionable data to gain a better understanding. While the term “data” is often associated with “metrics,” there are other types of useful data that we will specify.
“We are more aware of the challenges to overcome and the assumptions to de-risk”
Anas Erridaoui - CEO Fungu'it
The secrets of fundraising
Join the 1% of startups that successfully raise funds. As a General Partner of a San Francisco pre-seed fund, I bring practical insights and experience to help your startup succeed.
“I highly recommend this month-long work prior to fundraising”
Maxence Boddaert - CEO Newlife
eLab The Switch
The Switch
$750
Sales is not a script.
It’s a posture.
What to Expect
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Build a strong foundation before accelerating - everything is interconnected.
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Avoid shortcuts and reflect deeply to avoid costly mistakes.
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Focus on what to do, not just how to do it.
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Inspire with ambition and perspective, not just your product.
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Target strategically - too broad a focus drains resources.
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Say aware of competition; ignoring is a mistake.
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Embrace niche specialization to stand out.
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Be open to questioning your assumptions rather than defending them.
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Track key metrics to maintain clarity and vision
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Transform the way you sell
Bonuses Included with Your Program
At no extra cost
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Access to newly released videos
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WhatsApp support for quick answers to your questions
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Access to our community of entrepreneurs on Circle
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Free updates and video enhancements