▶︎ THE LABS
Not a Training⇢A Transformation
No lectures. No theory. Just a method you apply, test, and refine ⇢ with me and your peers by your side.
Our Labs are immersive experiences designed to shift the way you think, decide, and act.
LABS
↠Every Month
↠200 startups
↠26 Labs done
“I recommend all entrepreneurs do it, except my competitors.”
Nicolas Thomas - CEO Inkan.link
“If building a startup were a sport, Pierre would be considered a performance enhancer. The academy is here to make you truly look in the mirror, and you come out with crystal-clear ideas—no more ‘roughly’ zones. As an investor, I recommend all entrepreneurs do it, except my competitors.”
Our Labs
The Compass
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Strategic clarity for founders who want to build with intention.
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Building a startup isn’t just about moving fast — it’s about moving in the right direction.
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The Compass Lab is a 4-week experience designed to help you find strategic clarity, make better decisions, and align your business around what truly matters.
You’ll explore 10 essential strategic moves — the ones that shape your trajectory, attract the right people, and help you grow without losing your edge.
Sales is not a script. It’s a posture.
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If strategy gives you direction, sales gives you momentum.
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Selling isn’t a step-by-step process — it’s the ability to design the right strategy as the conversation unfolds.
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The Switch Lab is a 2-week experience designed to transform your approach to sales from the inside out.
You’ll work through 5 essential themes, each one unlocking a key shift in how you show up, connect, and close.
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The Switch
A unique format broken down into 3 key steps
1- Deep Dive 🤿
30 minutes dedicated to each topic. For every subject, a methodology to kickstart your thinking.
2- one-on-one 🥇
15 intense one-on-one minutes to challenge you, refine your ideas, and accelerate your thinking.
3- Master Session 🎤
30 minutes of sharing and exchange. A unique opportunity to listen, learn, and be inspired by how others tackle challenges.
“In a moment of uncertainty and questioning my Product Market Fit…”
Farah Kernou - CEO Claym
In a moment of uncertainty and questioning my Product Market Fit, I decided to join this bootcamp, which was recommended to me by several successful entrepreneurs. It’s one of the best investments I’ve made since launching Claym.
This bootcamp is worth all the acceleration programs I’ve done combined.
Compatible with all schedules
No more than 3 hours of live sessions per week – Between a maximum of 1 hour per day and as little as 15 minutes per day.
Who are these labs for?
This is for you:
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Team in place
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Product in development
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Winning each client is tough
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Unsatisfactory traction
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Lack of clarity on what to do
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Difficulty prioritizing tasks
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You have doubts
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You want to prepare for fundraising
This is not for you:
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You’re not ready to question yourself
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You’re still at the idea stage
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You know exactly where you’re headed
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You’ve passed Series A
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You’re a solopreneur selling services
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You only believe in experimentation
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You already know everything
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You think everything revolves around the product
The Compass Lab 10 Topics
1. Define Your Vision
– How to articulate a purpose that fuels a clear, inspiring vision
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2. Shape Your Value Proposition
– How to align your offer with real market needs
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3. Position in Crowded Markets
– How to stand out when everyone’s saying the same thing
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4. Rethink the “User”
– How to identify your true user and evolve your product accordingly
5. Share Your Culture
– How to communicate your values to attract and retain the right people
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6. Segment with Purpose
– How to divide your market while building a long-term growth path
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7. Design Your Go-To-Market
– How to align product, timing, and messaging for strategic rollout
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8. Innovate Your Business Model
– How to make your model as original as your product
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9. Build the Right Team
– How to know who to hire, when, and what roles matter most
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10. Measure What Matters
– How to track progress and reduce risk through better decisions
“His voice is unique, his contributions both strategic and pragmatic.”
Céline Mas - CEO Love for Livres
34 Elements is an entrepreneurship school like no other. Its effectiveness comes down to three words: method, content, and Pierre, an entrepreneur who knows what he’s talking about. His voice is unique, his insights both strategic and pragmatic, and his professionalism is unmatched in helping you ask the right questions and move forward with precision.
The Switch Lab 5 Topics
1. Be Seen
– How to make yourself compelling, credible, and drive prospects to take action​
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2. Qualify with Purpose
– How to know whether to dig in or walk away — fast
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3. Uncover Real Urgency
– How to identify true pain and shape your offer around it
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4. Frame Value with Impact
– How to speak to outcomes, not just features
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5. Navigate Decisions
– How to handle complexity, multiple stakeholders, and timing