Succeed, don’t just survive!
My goal is to awaken you to your own reality. If some choose to stop after the workshop, I consider that a victory.

I don’t believe in magic
Entrepreneurship is incredibly demanding; everything requires hard work. Beware of illusionists selling toxic dreams of easy success!

I say what I don’t know
I don’t pretend to know everything, and I admit my limits. I will never mislead entrepreneurs by spouting nonsense to appear competent.

I’ve lived what I preach
To help an entrepreneur, you must have experienced the creation and life of a startup. Theoretical advice can be dangerous.

I don’t sugarcoat
I’m direct and frank. I may sometimes be perceived as provocative, but your time is invaluable. Uncompromising objectivity is essential.